As pressure grows on broadcast companies to produce more content under constrained budgets, technology providers are creating solutions to increase output while bringing costs down.
Among the many developments that are helping ease the burden, remote commentary is fast gaining interest. So what is it about remote commentary that is attracting so many broadcasters and content providers?
First things first – What is remote commentary?
There are several methods by which technology providers can offer remote commentary. Essentially, instead of attending a live event, the commentator watches the coverage on a monitor and commentates as normal. This commentary is mixed with the video and both are transmitted in unison. All the commentator needs is a standard PC with internet connection, and a good headset.
Increase customer satisfaction
Thanks to the plethora of opportunities to consume content, customers are putting more demand on content providers to produce a ready supply of varied and original programming. By using remote commentary, it is possible to save money on production costs and invest those savings in creating additional content. For example, sports such as netball, taekwondo or hockey may have a wide following but not enough to make coverage viable. Reducing the cost by using remote commentary can make production of such events more appealing and in turn attract new audiences.
Besides keeping existing customers happy, remote commentary also offers broadcasters the opportunity to grow their audience by delivering commentary in more languages for less money.
Cherry-pick talent for higher quality productions
Around the world, there is a huge pool of gifted commentators that content providers can utilise and, thereby, create even better productions. Whilst traditional production methods, may preclude the use certain commentators if they are based a significant distance from an event, remote commentary makes it possible to enhance content by employing some of the best commentators in the world wherever they are based. It doesn’t matter if event and commentator are on opposite sides of the globe.
Boost staff morale
With more people seeking a better balance between work and home life, remote commentary means commentators can theoretically work from their own home. Relieved of a stressful commute on busy roads and trains, and the added obstacles one faces when flying, commentators can approach their work feeling more relaxed. They benefit from working in familiar surroundings, and they no longer have to deal with the inconvenience of jet lag and other travel related issues.
Enhance the bottom line
By adopting remote commentary, it is possible to significantly reduce production costs. If commentators can work from home, or in a nearby central production facility, travel and accommodation expenses become history. Also, if commentators don’t need to attend events in person, it is possible to eliminate the cost of commentary booths.
Another benefit to the bottom line is that commentators can work in a single location. That means broadcasters can utilise them far more efficiently. It then becomes possible to commentate on several consecutive events in one day instead of wasting time traveling around.
Go remote to go green
Nowadays, we’re all working on improving our green credentials, and remote commentary can help in achieving this goal. The more staff and equipment we send to events, the greater the impact on the environment. Businesses that are clearly making efforts to reduce their carbon footprint are more attractive to potential clients and investors. So doing our bit for the planet can bring countless benefits.
Where can remote commentary be applied?
Virtually any event that would normally utilise a commentator can benefit from remote commentary. Sporting events, arts productions, and big public occasions all require commentary. By easing the financial burden and the pressure on staff, it is possible to cover more such events.
The start of something big
Remote commentary is for some, the first step towards full remote production. Many technology developers are making giant leaps towards solutions that enable broadcast companies to manage the production process remotely. The result is that instead of a large production team, broadcasters can now send a minimal crew.
With ever more broadcasters discovering remote commentary, there has never been a better time to make the switch. Go to our web page to find out how remote commentary could be the broadcast solution you’ve been waiting for.